America Has a New Top-Selling Beer

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Perhaps with Leo Messi as the face of Michelob Ultra, it was only a matter of time before the light lager achieved GOAT status. The Anheuser-Busch beer has overtaken rival Modelo Especial in US retail sales, according to market research firm IRI. The data reveals that Michelob Ultra has taken the top spot in the US beer market, surpassing Modelo Especial. This shift highlights the growing demand for light and low-calorie beers in the US. The popularity of Michelob Ultra can be attributed to its refreshing taste and marketing campaigns featuring notable celebrities. As the summer months approach, it will be interesting to see if Michelob Ultra continues to hold its position as the top-selling beer in America.

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